{"id":3506,"date":"2026-06-17T09:26:48","date_gmt":"2026-06-17T14:26:48","guid":{"rendered":"https:\/\/blog.nu.com\/sem-categoria\/nubank-turns-13-as-one-of-the-most-influential-financial-institutions-in-the-world\/"},"modified":"2026-06-18T15:32:23","modified_gmt":"2026-06-18T20:32:23","slug":"nubank-turns-13-as-one-of-the-most-influential-financial-institutions-in-the-world","status":"publish","type":"post","link":"https:\/\/blog.nu.com\/pt-br\/nu\/nubank-turns-13-as-one-of-the-most-influential-financial-institutions-in-the-world\/","title":{"rendered":"Nubank chega aos 13 anos como uma das institui\u00e7\u00f5es financeiras mais influentes do mundo"},"content":{"rendered":"\n

Em 2012, um colombiano rec\u00e9m-chegado ao Brasil passou meses tentando abrir uma conta banc\u00e1ria. Encarou filas, exig\u00eancias burocr\u00e1ticas, taxas que ningu\u00e9m sabia explicar. Onde a maioria via um inconveniente comum, David V\u00e9lez viu uma anomalia. A resposta dele foi fundar o Nubank, em maio de 2013.<\/p>\n\n\n\n

Treze anos depois, a empresa que come\u00e7ou como uma convic\u00e7\u00e3o em um novo modelo digital acaba de cruzar a marca de 135 milh\u00f5es de clientes: <\/strong>115 milh\u00f5es no Brasil, 15 milh\u00f5es no M\u00e9xico e cerca de 5 milh\u00f5es na Col\u00f4mbia. S\u00f3 no primeiro trimestre de 2026, foram 4 milh\u00f5es de novos clientes. <\/p>\n\n\n\n

\u201cEm apenas 13 anos, atingimos uma escala que menos de mil empresas no mundo t\u00eam: uma receita anualizada de US$ 20 bilh\u00f5es\u201d, diz V\u00e9lez, fundador e CEO. \u201cE o mais incr\u00edvel \u00e9 o quanto de crescimento ainda temos pela frente. Mesmo aumentando nossa fatia de mercado e lucratividade trimestre ap\u00f3s trimestre, temos apenas cerca de 7% do lucro bruto do mercado financeiro brasileiro e menos de 1% do mexicano. Ainda estamos nos primeiros minutos do primeiro tempo do que o Nu pode atingir.\u201d

Os dados s\u00e3o corroborados por reconhecimentos globais. A TIME classifica o Nubank entre as empresas de finan\u00e7as mais influentes do mundo.<\/a> A Brand Finance posiciona a marca Nu como a quarta marca financeira mais forte do planeta<\/a>, a primeira entre neobancos. E a Forbes coloca o Nubank no topo do ranking World\u2019s Best Banks<\/a> no Brasil pelo oitavo ano consecutivo e, no M\u00e9xico, pelo quinto.<\/p>\n\n\n\n

A tese: um fundador, dois s\u00f3cios e um cart\u00e3o roxo<\/strong><\/strong><\/h3>\n\n\n\n

V\u00e9lez n\u00e3o construiu o Nubank sozinho, e foi disciplinado em reconhecer onde precisava de complemento. Convidou Cristina Junqueira<\/strong>, que trouxe dom\u00ednio do sistema banc\u00e1rio brasileiro, obsess\u00e3o por experi\u00eancia do cliente e instinto de marca, e Edward Wible<\/strong>, que trouxe a engenharia capaz de sustentar o que se tornaria uma das maiores plataformas financeiras digitais do mundo. Em 2014, os tr\u00eas lan\u00e7aram um produto que ainda hoje sintetiza a tese da empresa: um cart\u00e3o de cr\u00e9dito roxo, sem anuidade, gerenciado por um aplicativo. Dois anos depois, o primeiro milh\u00e3o de clientes. Em dez, os primeiros 100 milh\u00f5es. Aos 13 anos, um portf\u00f3lio completo de produtos em tr\u00eas pa\u00edses, e os pr\u00f3ximos mercados j\u00e1 em vista.<\/p>\n\n\n\n

O pr\u00f3ximo cap\u00edtulo: licen\u00e7a banc\u00e1ria nos EUA e no M\u00e9xico<\/strong><\/strong><\/h3>\n\n\n\n

Em janeiro de 2026, o Nubank recebeu aprova\u00e7\u00e3o condicional<\/strong><\/a> para operar como banco nacional nos Estados Unidos. No M\u00e9xico, a empresa se prepara para iniciar suas opera\u00e7\u00f5es como banco ap\u00f3s a aprova\u00e7\u00e3o do regulador local, e a opera\u00e7\u00e3o mexicana j\u00e1 atingiu breakeven no primeiro trimestre de 2026, mais r\u00e1pido do que a brasileira chegou ao mesmo marco.<\/p>\n\n\n\n

Commitment Compromisso com o Brasil<\/strong><\/strong><\/h3>\n\n\n\n

No pa\u00eds onde mais de 60% da popula\u00e7\u00e3o adulta j\u00e1 \u00e9 cliente, o Nubank anunciou R$ 45 bilh\u00f5es em investimentos<\/strong> em 2026, volume que praticamente dobrou em dois anos. Os recursos v\u00e3o para quatro frentes: plataformas e modelos de cr\u00e9dito com intelig\u00eancia artificial; novos produtos; expans\u00e3o de times e escrit\u00f3rios; e refor\u00e7o da base de capital.<\/p>\n\n\n\n


Cultura, esporte e cotidiano<\/strong><\/strong><\/h3>\n\n\n\n

Para al\u00e9m dos servi\u00e7os financeiros, o Nu vem investindo em \u00e1reas de interesse dos clientes. Entre os exemplos mais recentes est\u00e3o as parcerias com a Mercedes-AMG PETRONAS F1 Team<\/a> e com o Inter Miami FC<\/a>, incluindo os naming rights do Nu Stadium, o novo est\u00e1dio do time.<\/p>\n\n\n\n

No Brasil, destacam-se o acordo de naming rights do Nubank Parque<\/a>, em S\u00e3o Paulo, uma das principais arenas de eventos da Am\u00e9rica Latina, e a reabertura do NuCine Copan<\/a>, tamb\u00e9m na capital paulista, em um dos edif\u00edcios mais emblem\u00e1ticos da cidade. <\/p>\n\n\n\n

S\u00e3o iniciativas que refor\u00e7am a conex\u00e3o do Nu com o cotidiano dos brasileiros por meio da cultura, do entretenimento e de experi\u00eancias presenciais.<\/p>\n\n\n\n

Escala e impacto<\/strong><\/strong><\/h3>\n\n\n\n

O impacto do Nubank tamb\u00e9m se reflete na amplia\u00e7\u00e3o do acesso a servi\u00e7os financeiros na Am\u00e9rica Latina. Em pouco mais de uma d\u00e9cada, cerca de 37 milh\u00f5es de pessoas ingressaram no mercado financeiro formal pelo Nubank: 31,5 milh\u00f5es no Brasil, 4,7 milh\u00f5es no M\u00e9xico e quase 1 milh\u00e3o na Col\u00f4mbia.Para muitos, o Nu foi tamb\u00e9m a porta de entrada no cr\u00e9dito para mais de 28 milh\u00f5es de pessoas que tiveram o primeiro cart\u00e3o com a institui\u00e7\u00e3o: 8,4 milh\u00f5es no Brasil, 9,3 milh\u00f5es no M\u00e9xico e quase 1 milh\u00e3o na Col\u00f4mbia.<\/p>\n\n\n\n

Acesso Exclusivo<\/strong><\/h2>\n\n\n\n

Estamos chegando aos Estados Unidos e a muitos outros pa\u00edses. Receba atualiza\u00e7\u00f5es exclusivas e descubra quando se inscrever no Nu clicando aqui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

De uma frustra\u00e7\u00e3o pessoal do fundador e CEO David V\u00e9lez ao tentar abrir uma conta no Brasil, nasceu a institui\u00e7\u00e3o que hoje atende 135 milh\u00f5es de clientes na Am\u00e9rica Latina<\/p>\n","protected":false},"author":16,"featured_media":3504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[78],"tags":[],"class_list":["post-3506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nu"],"acf":[],"yoast_head":"\nNubank chega aos 13 anos como uma das institui\u00e7\u00f5es financeiras mais influentes do mundo - blog.nu.com<\/title>\n<meta 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