{"id":3439,"date":"2026-06-16T15:21:47","date_gmt":"2026-06-16T20:21:47","guid":{"rendered":"https:\/\/blog.nu.com\/sem-categoria\/nubank-e-a-4a-marca-financeira-mais-forte-do-mundo-de-acordo-com-a-brand-finance\/"},"modified":"2026-06-18T15:32:15","modified_gmt":"2026-06-18T20:32:15","slug":"nubank-e-a-4a-marca-financeira-mais-forte-do-mundo-de-acordo-com-a-brand-finance","status":"publish","type":"post","link":"https:\/\/blog.nu.com\/pt-br\/nu\/nubank-e-a-4a-marca-financeira-mais-forte-do-mundo-de-acordo-com-a-brand-finance\/","title":{"rendered":"Nubank \u00e9 a 4\u00aa marca financeira mais forte do mundo, de acordo com a Brand Finance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nubank, uma das maiores plataformas de servi\u00e7os financeiros digitais do mundo, \u00e9 a quarta marca financeira mais forte do mundo e a primeira entre os neobancos, segundo a lista <a href=\"https:\/\/brandirectory.com\/reports\/banking\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Finance Banking 500 2026.<\/a> Al\u00e9m disso, a companhia lidera como a marca financeira mais forte no Brasil e na Am\u00e9rica Latina.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A consultoria destaca o Nubank como o melhor exemplo da evolu\u00e7\u00e3o de challenger para l\u00edder nacional. De acordo com a pesquisa da Brand Finance, a empresa supera os bancos incumbentes brasileiros em todo o funil de marca, conquistando reconhecimento, familiaridade, considera\u00e7\u00e3o e prefer\u00eancia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Os clientes brasileiros tamb\u00e9m classificam o Nubank como o mais alto em confian\u00e7a, prefer\u00eancia e amor pela marca, <\/strong>ressaltando que seu sucesso vai al\u00e9m da funcionalidade digital. O Nubank alia simplicidade a um posicionamento de marca emocionalmente marcante, combinando uma experi\u00eancia fluida com forte conex\u00e3o com o cliente. Ele deixou de operar apenas como uma alternativa digital para atuar como um banco nacional com foco digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA for\u00e7a excepcional do Nubank evidencia o crescente poder das marcas financeiras nascidas digitais, n\u00e3o apenas no Brasil, mas tamb\u00e9m globalmente. O forte valor de marca, inova\u00e7\u00e3o e a confian\u00e7a dos clientes est\u00e3o se mostrando decisivos para impulsionar valor de longo prazo em um mercado cada vez mais competitivo e din\u00e2mico\u201d, disse Eduardo Chaves, Managing Director da Brand Finance no Brasil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Metodologia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A for\u00e7a da marca \u00e9 medida pelo Brand Strength Index (BSI), um \u00edndice de 0 a 100 que avalia investimento em marketing, percep\u00e7\u00e3o pelas partes interessadas e desempenho do neg\u00f3cio. Em conformidade com a ISO 20671, essa pontua\u00e7\u00e3o determina o desempenho relativo de uma marca e atribui uma classifica\u00e7\u00e3o correspondente de at\u00e9 AAA+, semelhante a uma avalia\u00e7\u00e3o de cr\u00e9dito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Acesso Exclusivo<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"open-lead-form wp-block-paragraph\">Estamos chegando aos Estados Unidos e a muitos outros pa\u00edses. Receba atualiza\u00e7\u00f5es exclusivas e descubra quando se inscrever no Nu clicando&nbsp;<a href=\"https:\/\/www.nu.com\/2026-pt\">aqui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A for\u00e7a excepcional do Nubank evidencia o crescente poder das marcas financeiras nascidas digitais, n\u00e3o apenas no Brasil, mas tamb\u00e9m globalmente.<\/p>\n","protected":false},"author":16,"featured_media":3438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[78],"tags":[],"class_list":["post-3439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nubank \u00e9 a 4\u00aa marca financeira mais forte do mundo, de acordo com a Brand Finance - blog.nu.com<\/title>\n<meta name=\"description\" content=\"A for\u00e7a excepcional do Nubank evidencia o 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