{"id":3418,"date":"2026-06-16T14:36:18","date_gmt":"2026-06-16T19:36:18","guid":{"rendered":"https:\/\/blog.nu.com\/?p=3418"},"modified":"2026-06-23T14:37:53","modified_gmt":"2026-06-23T19:37:53","slug":"who-is-nu","status":"publish","type":"post","link":"https:\/\/blog.nu.com\/en\/nu\/who-is-nu\/","title":{"rendered":"Who is Nu?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guided by its mission to fight complexity and empower people, Nu caters to customers\u2019 complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu\u2019s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company\u2019s Most Innovative Companies, and Forbes World\u2019s Best Banks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our data<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>135 million customers in Brazil, Mexico, and Colombia.<\/li>\n\n\n\n<li>62% of Brazilian adults are customers.<\/li>\n\n\n\n<li>Activity rate: 83% in Q1&#8217;26.<\/li>\n\n\n\n<li>Revenues of US$5.3 billion in Q1&#8217;26. Net income of US$871 million in Q1&#8217;26.<\/li>\n\n\n\n<li>More than 28 million people obtained access to their first credit card thanks to Nu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our team<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have been transforming people&#8217;s relationship with money across Latin America. Since Day One, our core values led us to groundbreaking and innovative solutions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We want our customers to love us fanatically.<\/li>\n\n\n\n<li>We are hungry and challenge the status quo.<\/li>\n\n\n\n<li>We think and act like owners, not renters.<\/li>\n\n\n\n<li>We build strong and diverse teams.<\/li>\n\n\n\n<li>We pursue smart efficiency.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get Insider Access<\/strong><\/h2>\n\n\n\n<p class=\"open-lead-form wp-block-paragraph\">Nu is coming soon to the US and many other countries. Get exclusive updates and find out when to sign up for Nu <a href=\"https:\/\/www.nu.com\/2026-en\" type=\"link\" id=\"https:\/\/www.nu.com\/2026-en\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Nu, the world\u2019s most loved digital banking platform, trusted by 135 million customers.<\/p>\n","protected":false},"author":16,"featured_media":4229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[39],"tags":[],"class_list":["post-3418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who is Nu? 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