{"id":4472,"date":"2026-09-01T14:14:56","date_gmt":"2026-09-01T19:14:56","guid":{"rendered":"https:\/\/blog.nu.com\/?page_id=4472"},"modified":"2026-09-08T15:20:36","modified_gmt":"2026-09-08T20:20:36","slug":"welcome-to-a-nu-era","status":"publish","type":"page","link":"https:\/\/blog.nu.com\/en\/welcome-to-a-nu-era\/","title":{"rendered":"Welcome to the Nu Era"},"content":{"rendered":"\n<style>\nbody.page-id-4472{padding-top:0!important}\nbody.page-id-4472 header,body.page-id-4472 footer,body.page-id-4472 #masthead,body.page-id-4472 #colophon{display:none!important}\nbody.page-id-4472 main,body.page-id-4472 #primary,body.page-id-4472 .site-main,body.page-id-4472 .entry-content{margin:0!important;max-width:none!important;padding:0!important;width:100%!important}\n.nu-era-event{background:#f7f5f2;color:#26003e;font-family:Arial,Helvetica,sans-serif;margin:0;min-height:100vh;padding:28px 16px 56px}\n.nu-era-event *{box-sizing:border-box}\n.nu-era-event__wrap{max-width:760px;margin:0 auto}\n.nu-era-event__hero{aspect-ratio:1600\/533;background:url('https:\/\/blog.nu.com\/wp-content\/uploads\/2026\/09\/8.png') center\/cover no-repeat;border-radius:8px;overflow:hidden;width:100%}\n.nu-era-event__card{background:#fff;border-radius:8px;box-shadow:0 3px 12px rgba(38,0,62,.12);margin-top:24px;padding:clamp(28px,6vw,56px)}\n.nu-era-event__eyebrow{color:#5d168a;font-size:12px;font-weight:700;letter-spacing:.08em;margin:0 0 18px;text-transform:uppercase}\n.nu-era-event h1{font-size:clamp(36px,6vw,58px);letter-spacing:-.055em;line-height:.98;margin:0 0 28px}\n.nu-era-event__details{border-bottom:1px solid #e9e1ed;border-top:1px solid #e9e1ed;margin:0 0 30px;padding:19px 0}.nu-era-event__details-row{align-items:flex-start;display:flex;gap:16px}.nu-era-event__details .nu-era-event__calendar{display:block;margin:14px 0 0 34px;position:relative}.nu-era-event__details .nu-era-event__cta{font-size:13px;margin-top:0;padding:11px 20px}.nu-era-event__details .nu-era-event__actions{align-items:center;display:flex;flex-wrap:wrap;gap:10px;margin:14px 0 0 34px}.nu-era-event__details .nu-era-event__actions .nu-era-event__calendar{display:block;margin:0}.nu-era-event__youtube-cta{background:#fff;border:1px solid #820ad1;border-radius:5px;color:#820ad1;display:inline-block;font-size:13px;font-weight:700;padding:10px 19px;text-decoration:none;white-space:nowrap}.nu-era-event__youtube-cta:hover{background:#f6edff;color:#6500a3}\n.nu-era-event__clock{font-size:26px;line-height:1}\n.nu-era-event__date{font-size:18px;line-height:1.45;margin:0}\n.nu-era-event__body{color:#3d3144;font-size:18px;line-height:1.55}\n.nu-era-event__body p{margin:0 0 22px}\n.nu-era-event__body strong{color:#26003e}\n.nu-era-event__cta{background:#820ad1;border-radius:5px;color:#fff;display:inline-block;font-size:18px;font-weight:700;margin-top:12px;padding:16px 28px;text-decoration:none}\n.nu-era-event__cta:hover{background:#6500a3;color:#fff}\n.nu-era-event__calendar{display:inline-block;margin-top:12px;position:relative}.nu-era-event__calendar summary{cursor:pointer;list-style:none}.nu-era-event__calendar summary::-webkit-details-marker{display:none}.nu-era-event__calendar-menu{background:#fff;border:1px solid #e1d7e6;border-radius:8px;box-shadow:0 12px 28px rgba(38,0,62,.18);min-width:300px;overflow:hidden;position:absolute;z-index:5}.nu-era-event__calendar-menu a{border-bottom:1px solid #eee7f0;color:#26003e;display:flex;flex-direction:column;font-size:16px;font-weight:700;padding:15px 18px;text-decoration:none}.nu-era-event__calendar-menu a:last-child{border:0}.nu-era-event__calendar-menu a:hover{background:#f6edff}.nu-era-event__calendar-menu span{color:#6b5b70;font-size:12px;font-weight:400;margin-top:3px}.nu-era-event__note{color:#6b5b70;font-size:13px;line-height:1.4;margin:14px 0 0}.nu-era-event__youtube-link{color:#5d168a;display:block;font-size:14px;line-height:1.4;margin:12px 0 0;text-decoration:underline}\n@media (max-width:520px){.nu-era-event{padding:16px 10px 36px}.nu-era-event__hero{border-radius:6px}.nu-era-event__card{margin-top:16px;padding:28px 24px}.nu-era-event__body{font-size:17px}}\n\n\/* Compact, page-only CookieYes notice: all consent choices remain available. *\/\nbody.page-id-4472 .cky-consent-container{\n  width:calc(100% - 32px)!important;\n  max-width:500px!important;\n  left:16px!important;\n  right:auto!important;\n  bottom:16px!important;\n  border-radius:16px!important;\n  box-shadow:0 10px 30px rgba(38,0,62,.20)!important;\n  overflow:hidden!important;\n}\nbody.page-id-4472 .cky-consent-bar{border-radius:16px!important}\nbody.page-id-4472 .cky-notice-content-wrapper{\n  display:grid!important;\n  grid-template-columns:30px 1fr!important;\n  gap:10px!important;\n  align-items:start!important;\n  padding:14px!important;\n}\nbody.page-id-4472 .cky-custom-brand-logo-wrapper{margin:1px 0 0!important}\nbody.page-id-4472 .cky-custom-brand-logo{width:28px!important;height:28px!important}\nbody.page-id-4472 .cky-notice{padding:0!important}\nbody.page-id-4472 .cky-title{margin:0 0 4px!important;font-size:15px!important;line-height:1.2!important}\nbody.page-id-4472 .cky-notice-des p{margin:0!important;font-size:12px!important;line-height:1.35!important}\nbody.page-id-4472 .cky-notice-btn-wrapper{\n  display:flex!important;\n  flex-wrap:wrap!important;\n  gap:6px!important;\n  margin:10px 0 0!important;\n}\nbody.page-id-4472 .cky-notice-btn-wrapper .cky-btn{\n  flex:0 0 auto!important;\n  min-height:34px!important;\n  margin:0!important;\n  padding:7px 10px!important;\n  font-size:12px!important;\n  line-height:1!important;\n  border-radius:8px!important;\n}\nbody.page-id-4472 .cky-consent-bar > div:last-child{display:none!important}\n@media (max-width:480px){\n  body.page-id-4472 .cky-consent-container{width:calc(100% - 24px)!important;left:12px!important;bottom:12px!important}\n  body.page-id-4472 .cky-notice-content-wrapper{grid-template-columns:24px 1fr!important;padding:12px!important;gap:8px!important}\n  body.page-id-4472 .cky-custom-brand-logo{width:22px!important;height:22px!important}\n  body.page-id-4472 .cky-notice-btn-wrapper .cky-btn{padding:7px 8px!important;font-size:11px!important}\n}\n\n<\/style>\n<section class=\"nu-era-event\" aria-label=\"Welcome to a Nu Era live broadcast\">\n  <div class=\"nu-era-event__wrap\">\n    <div class=\"nu-era-event__hero\" role=\"img\" aria-label=\"Welcome to the Nu Era\"><\/div>\n    <article class=\"nu-era-event__card\">\n      <p class=\"nu-era-event__eyebrow\">Live Broadcast from Nu Stadium<\/p>\n      <h1>You\u2019re Invited:<br><span>Welcome to the Nu Era<\/span><\/h1>\n      <div class=\"nu-era-event__details\">\n        <div class=\"nu-era-event__details-row\">\n        <div class=\"nu-era-event__clock\" aria-hidden=\"true\">\u25f7<\/div>\n        <p class=\"nu-era-event__date\"><strong data-nu-event-date>Thursday, September 10<\/strong><br><span data-nu-event-time>11:00 AM\u201312:30 PM ET<\/span><\/p>\n<script>\n(function () {\n  var start = new Date(\"2026-09-10T15:00:00Z\");\n  var end = new Date(\"2026-09-10T16:30:00Z\");\n  var date = document.querySelector(\"[data-nu-event-date]\");\n  var time = document.querySelector(\"[data-nu-event-time]\");\n  if (!date || !time || !window.Intl) return;\n  try {\n    var dateFormat = new Intl.DateTimeFormat(\"en-US\", {\n      weekday: \"long\", month: \"long\", day: \"numeric\"\n    });\n    var timeFormat = new Intl.DateTimeFormat(\"en-US\", {\n      hour: \"numeric\", minute: \"2-digit\"\n    });\n    date.textContent = dateFormat.format(start);\n    var formattedTime = timeFormat.formatRange\n      ? timeFormat.formatRange(start, end)\n      : timeFormat.format(start) + \"\u2013\" + timeFormat.format(end);\n    time.textContent = formattedTime + \" ET\";\n  } catch (error) {}\n}());\n<\/script>\n      <\/div>\n              <div class=\"nu-era-event__actions\">\n          <details class=\"nu-era-event__calendar\">\n                                  <summary class=\"nu-era-event__cta\">Add to Calendar<\/summary>\n                                  <div class=\"nu-era-event__calendar-menu\">\n                                    <a href=\"https:\/\/calendar.google.com\/calendar\/render?action=TEMPLATE&#038;text=Welcome%20to%20the%20Nu%20Era%20%7C%20Live%20broadcast%20from%20Nu%20Stadium&#038;dates=20260910T150000Z%2F20260910T163000Z&#038;stz=America%2FNew_York&#038;etz=America%2FNew_York&#038;details=Thirteen%20years%20ago%2C%20we%20set%20out%20to%20reinvent%20financial%20services%20with%20a%20core%20belief%3A%20they%20should%20work%20with%20people%2C%20not%20against%20them.%0A%0ASince%20then%2C%20that%20ambition%20has%20taken%20us%20from%20an%20idea%20to%20a%20community%20of%20more%20than%20140%20million%20customers%20across%20Brazil%2C%20Mexico%2C%20and%20Colombia.%20We%20are%20grateful%20for%20each%20and%20every%20one%20of%20you.%20Now%2C%20we%20are%20ready%20to%20take%20an%20exciting%20next%20step%20in%20the%20Nu%20journey%2C%20and%20we%20want%20to%20share%20it%20with%20you%20first.%0A%0AYou%20are%20invited%20to%20tune%20in%20to%20the%20live%20broadcast%20of%20our%20%E2%80%9CWelcome%20to%20the%20Nu%20Era%E2%80%9D%20event.%0A%0AJoin%20us%20as%20we%20unveil%20Nu%E2%80%99s%20next%20chapter%20live%20from%20Nu%20Stadium%20in%20Miami.%0A%0AWatch%20live%3A%20https%3A%2F%2Fyoutube.com%2Flive%2Fm6swKd7aiDw%3Ffeature%3Dshare&#038;location=https%3A%2F%2Fyoutube.com%2Flive%2Fm6swKd7aiDw%3Ffeature%3Dshare\" target=\"_blank\" rel=\"noopener\">Google Calendar <span>Open Google Calendar<\/span><\/a>\n                                    <a href=\"https:\/\/blog.nu.com\/wp-content\/uploads\/2026\/09\/welcome-to-the-nu-era-live-v2.ics\" download>Apple Calendar <span>Download calendar file<\/span><\/a>\n                                    <a href=\"https:\/\/blog.nu.com\/wp-content\/uploads\/2026\/09\/welcome-to-the-nu-era-live-v2.ics\" download>Office 365 <span>Download calendar file<\/span><\/a>\n                                    <a href=\"https:\/\/blog.nu.com\/wp-content\/uploads\/2026\/09\/welcome-to-the-nu-era-live-v2.ics\" download>Outlook \/ Outlook.com <span>Download calendar file<\/span><\/a>\n                                    <a href=\"https:\/\/blog.nu.com\/wp-content\/uploads\/2026\/09\/welcome-to-the-nu-era-live-v2.ics\" download>Other calendars <span>Download .ics file<\/span><\/a>\n                                  <\/div>\n                                <\/details>\n          <a class=\"nu-era-event__youtube-cta\" href=\"https:\/\/youtube.com\/live\/m6swKd7aiDw?feature=share\" target=\"_blank\" rel=\"noopener\">Notify Me on YouTube<\/a>\n        <\/div>\n      <\/div>\n      <div class=\"nu-era-event__body\">\n        <p>Thirteen years ago, we set out to reinvent financial services with a core belief: they should work with people, not against them.<\/p>\n        <p>Since then, that ambition has taken us from an idea to a community of more than 140 million customers across Brazil, Mexico, and Colombia. We are grateful for each and every one of you. Now, we are ready to take an exciting next step in the Nu journey, and we want to share it with you first.<\/p>\n        <p>You are invited to tune in to the live broadcast of our \u201cWelcome to the Nu Era\u201d event.<\/p>\n        <p>Join us as we unveil Nu\u2019s next chapter live from Nu Stadium in Miami.<\/p>\n        <\/div>\n    <\/article>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Live Broadcast from Nu Stadium You\u2019re Invited:Welcome to the Nu Era \u25f7 Thursday, September 1011:00 AM\u201312:30 PM ET Add to Calendar Google Calendar Open Google Calendar Apple Calendar Download calendar file Office 365 Download calendar file Outlook \/ Outlook.com Download calendar file Other calendars Download .ics file Notify Me on YouTube Thirteen years ago, we [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4472","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Welcome to the Nu Era - blog.nu.com<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome to the Nu Era - blog.nu.com\" \/>\n<meta property=\"og:description\" content=\"Live Broadcast from Nu Stadium You\u2019re Invited:Welcome to the Nu Era \u25f7 Thursday, September 1011:00 AM\u201312:30 PM ET Add to Calendar Google Calendar Open Google Calendar Apple Calendar Download calendar file Office 365 Download calendar file Outlook \/ Outlook.com Download calendar file Other calendars Download .ics file Notify Me on YouTube Thirteen years ago, we [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.nu.com\/en\/welcome-to-a-nu-era\/\" \/>\n<meta property=\"og:site_name\" content=\"blog.nu.com\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T20:20:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/welcome-to-a-nu-era\\\/\",\"url\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/welcome-to-a-nu-era\\\/\",\"name\":\"Welcome to the Nu Era - blog.nu.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/#website\"},\"datePublished\":\"2026-09-01T19:14:56+00:00\",\"dateModified\":\"2026-09-08T20:20:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/welcome-to-a-nu-era\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.nu.com\\\/en\\\/welcome-to-a-nu-era\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/welcome-to-a-nu-era\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Welcome to the Nu Era\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/\",\"name\":\"blog.nu.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/#organization\",\"name\":\"blog.nu.com\",\"url\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.nu.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-Logo.png\",\"contentUrl\":\"https:\\\/\\\/blog.nu.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-Logo.png\",\"width\":512,\"height\":512,\"caption\":\"blog.nu.com\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.nu.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Welcome to the Nu Era - blog.nu.com","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Welcome to the Nu Era - blog.nu.com","og_description":"Live Broadcast from Nu Stadium You\u2019re Invited:Welcome to the Nu Era \u25f7 Thursday, September 1011:00 AM\u201312:30 PM ET Add to Calendar Google Calendar Open Google Calendar Apple Calendar Download calendar file Office 365 Download calendar file Outlook \/ Outlook.com Download calendar file Other calendars Download .ics file Notify Me on YouTube Thirteen years ago, we [&hellip;]","og_url":"https:\/\/blog.nu.com\/en\/welcome-to-a-nu-era\/","og_site_name":"blog.nu.com","article_modified_time":"2026-09-08T20:20:36+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.nu.com\/en\/welcome-to-a-nu-era\/","url":"https:\/\/blog.nu.com\/en\/welcome-to-a-nu-era\/","name":"Welcome to the Nu Era - blog.nu.com","isPartOf":{"@id":"https:\/\/blog.nu.com\/en\/#website"},"datePublished":"2026-09-01T19:14:56+00:00","dateModified":"2026-09-08T20:20:36+00:00","breadcrumb":{"@id":"https:\/\/blog.nu.com\/en\/welcome-to-a-nu-era\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.nu.com\/en\/welcome-to-a-nu-era\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.nu.com\/en\/welcome-to-a-nu-era\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.nu.com\/en\/"},{"@type":"ListItem","position":2,"name":"Welcome to the Nu Era"}]},{"@type":"WebSite","@id":"https:\/\/blog.nu.com\/en\/#website","url":"https:\/\/blog.nu.com\/en\/","name":"blog.nu.com","description":"","publisher":{"@id":"https:\/\/blog.nu.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.nu.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.nu.com\/en\/#organization","name":"blog.nu.com","url":"https:\/\/blog.nu.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.nu.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/blog.nu.com\/wp-content\/uploads\/2026\/01\/cropped-Logo.png","contentUrl":"https:\/\/blog.nu.com\/wp-content\/uploads\/2026\/01\/cropped-Logo.png","width":512,"height":512,"caption":"blog.nu.com"},"image":{"@id":"https:\/\/blog.nu.com\/en\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.nu.com\/en\/wp-json\/wp\/v2\/pages\/4472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nu.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.nu.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nu.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nu.com\/en\/wp-json\/wp\/v2\/comments?post=4472"}],"version-history":[{"count":17,"href":"https:\/\/blog.nu.com\/en\/wp-json\/wp\/v2\/pages\/4472\/revisions"}],"predecessor-version":[{"id":4925,"href":"https:\/\/blog.nu.com\/en\/wp-json\/wp\/v2\/pages\/4472\/revisions\/4925"}],"wp:attachment":[{"href":"https:\/\/blog.nu.com\/en\/wp-json\/wp\/v2\/media?parent=4472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}